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Birds Eye taps into US healthy eating campaign
Pinnacle Foods and 47 other companies have joined forces in anti-obesity efforts, and the owner of t…
Birds Eye Parent Pinnacle Filing IPO
Pinnacle Foods, Inc., Parsippany, New Jersey, owner of the Birds Eye frozen food brand, has filed a…
Findus appoints James Hill as its CEO
James Hill, chairman of Unilever's EUR 1.2 billion Italian business, has jumped ship to become chief…
Birds Eye enters new era with master brand campaign
Birds Eye is unveiling a bold new advertising campaign to change the view of frozen food from ‘fall…
Pinnacle playing it cool in frozen category
Competitors may be sweating sales declines in the frozen section, but Pinnacle Foods, Inc. said it i…
Iglo Group to shake-up marketing strategy for frozen brands
The frozen food maker is said to be unifying all three brands under one pan-European strategy for th…
After Weetabix, Birds Eye could be Eastern firm’s next buy
The Feltham-based frozen food firm was put up for sale by private equity firm Permira, which owns Ig…
Pinnacle Foods consolidating R.&D. efforts
The Birds Eye frozen products R.&D. team, which is currently based in Green Bay, Wis., is moving…
Pinnacle Foods consolidating R.&D. efforts
The Birds Eye frozen products R.&D. team, which is currently based in Green Bay, Wis., is moving…