Ireland-based frozen foods processor enters U.S. frozen food aisle

Strong Roots, Ireland, entered U.S. frozen food aisles with plant-based verified vegan and Non-GMO v…

Strong Roots, Ireland, entered U.S. frozen food aisles with plant-based verified vegan and Non-GMO vegetables, burgers and more.

"Young consumers are savvier and more curious about food than ever before, but have had few appealing options in the freezer. Strong Roots brings a better experience—a delight to come home to on a busy weeknight for a meal or a tasty everyday snack. We inspire today's healthy eaters to be spontaneous and creative by offering flavorful foods they can mix and match with minimal prep. We like to think of Strong Roots as their 'plant-based friend,'" says Samuel Dennigan, founder. "We are a purpose-driven company. Our foods are smart and sustainable, avoid spoilage and have recyclable packaging. We want to help change lives for the better."

Some of the products coming to U.S. stores include:

Mixed Root Vegetable Fries. A crispy, vibrant selection of beetroot, carrot and parsnip for a suggested retail price of $4.99-5.49 for a 15-ounce bag.

Beetroot Wedges. Lightly dipped in rice flour batter, and ready to oven bake, this frozen item boasts a suggested retail price of $4.99-5.49 for a 15-ounce bag.

Spinach Bites. Comes in a crisp, carrot and vegetable crumb form, perfect for sharing, dipping or as a side. Each 13.3-ounce bag holds a suggested retail price of $4.99-5.49.

Cauliflower Hash Browns. A crisp cauliflower hash brown for breakfast or as a side. Each 13.3-ounce bag holds a suggested retail price of $4.99-5.49.

Broccoli & Purple Carrot Bites. Crisp broccoli bites coated in a purple carrot crumb. Each 13.3-ounce bag holds a suggested retail price of $4.99-5.49.

Kale & Quinoa Burger. A blend of quinoa, kale and mixed vegetables with a puffed quinoa coating, for a suggested retail price of $4.49-$4.99 for a box of four.

Pumpkin & Spinach Burger. Pumpkin, mixed vegetables and a puffed quinoa coating combined in a vegetable patty, for a suggested retail price of $4.49-$4.99 for a box of four.

Beetroot & Bean Burger. Kidney beans, beetroot and bulgur wheat, perfectly seasoned and coated in beetroot crumbs, for a suggested retail price of $4.49-$4.99 for a box of four.