Coles opens three new ‘foodie destination’ stores in Sydney

Three new Coles outlets, opening on 4 December, will include freshly-prepared takeaway meal options,…

Three new Coles outlets, opening on 4 December, will include freshly-prepared takeaway meal options, Lavazza coffee and dedicated Coles Simply Healthy Living sections.

The new supermarkets, which cost Coles more than $15 million, are located in Bondi Westfields, Broadway and Balgowlah and are expected to create more than 200 jobs.

The openings incorporate insights gathered from a trial store set up in Southland, Victoria, and represent a new phase in Coles’ store renewal plan.

As well as over 1,800 new products available across the three locations, each of the new-look stores features a Coles Kitchen, selling freshly prepared take-away options such as sandwiches and baguettes, as well as sushi and hot and cold oven-baked pizzas and pies.

Customers will also be able to purchase Lavazza coffee from the new-look Coles bakery, which will offer an expanded range of artisan breads, as well as cakes and pastries sourced from Marrickville’s Manna from Heaven bakery and sold at the new Coles patisserie. Coles Broadway will also have a fresh juice bar.

Other additions include a new continental delicatessen with a floor-to-ceiling glass cheese wall, and a range of fresh pastas, specialty cheeses and cured meats, as well as an upgraded fish counter and a fresh meat department complete with a dry-ageing cabinet and a marinating and crumbing service for customers.

The fruit and vege will be displayed in a ‘market style fresh produce’ section, with produce kept on ice, as well as a new loose nut unit for nuts and dried fruits.

There will also be dedicated Coles Simply Healthy Living sections in the new stores, offering a range of ‘Free From’ and ‘Coles Simply’ products, all located in the one place.

Simon McDowell, Coles marketing and store development director, said the new store layouts are all about creating an outstanding experience for consumers every time they shop.

And the changes go beyond the products of offer, he added.

“These stores are also innovative beyond just what they sell, with a comprehensive sustainability plan to operate smarter, ‘greener’ stores. All three stores incorporate back-of-house and customer recycling programs, food rescue partnerships with SecondBite and the Salvation Army. Through energy efficiencies including LED lighting and reducing greenhouse gas emissions, we are taking responsibility and playing our part to Help Australia Grow.”