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Burger King Japan's Pumpkin Burger Is Pretty Genius

admin2 days agoMarketing5
In New York magazine, Felix Salmon posited this week that pumpkin was the new bacon. We disagreed --…
In New York magazine, Felix Salmon posited this week that pumpkin was the new bacon. We disagreed -- bacon is a year-round obsession whereas pumpkin just gets popular in the autumnal months. But maybe Salmon is right about one thing -- the pumpkin obsession seems like it is reaching new heights this year. More proof comes in the form of Burger King Japan's awesome new creation of a pumpkin burger.

Brand Eating reports that the burger contains two slices of kabocha (commonly known as Japanese pumpkin but yes we understand that it is technically squash), bacon, lettuce, a beef patty and a creamy nut sauce with sesame seeds, peanuts, almonds, cashews and hazelnuts. Also, the bun is meant to be shaped like a pumpkin!

The burger will be available for a limited time starting October 26 and will cost about $3.90. There's also a "pumpkin bomb" option which offers 10 slices of pumpkin for only about $1.25 more. Or, you can just order pumpkin slices as an optional topping for any burger for about $0.75.

While we admit that some of Burger King Japan's offerings may not be so successful in America (we're looking at you, black bun burger), a pumpkin burger seems downright genius. Could there be a better way to capitalize on pumpkin mania than to combine it with both bacon and ground meat? Burger King Japan, we tip our hats to you.

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