Wendy's rolls out Pretzel Bacon Cheeseburger
Rumors have swirled for months, and now Wendy's is finally rolling out its Pretzel Bacon Cheeseburge…
Rumors have swirled for months, and now Wendy's is finally rolling out its Pretzel Bacon Cheeseburger, a move that separates Wendy's from much of the fast-food competition.
It's game on for the pretzel burger.
On Monday, Wendy's begins its national roll-out of the long-awaited Wendy's Pretzel Bacon Cheeseburger, a $4.69 premium burger served on a toasted pretzel bun. In about two weeks, the burgers should be available coast to coast.
The long-awaited burger is made with warm cheddar cheese sauce, thick-sliced bacon, lettuce, tomatoes, red onion, smoky honey mustard -- all stuffed between a pretzel bun.
Wendy's is counting on the pretzel burger being a fast-food game changer. None of the major national burger chains currently sell a burger in a pretzel bun. The move not only separates Wendy's from the competition, but rekindles hazy memories of Wendy's as an industry leader in fast-food innovation.
"This is the most anticipated new product in recent history," said Craig Bahner, Wendy's chief marketing officer. Even then, the initial roll-out is as a limited time-only product that will be available through the summer.
