DSM, Sight and Life launch ‘Vitamins in Motion’ campaign
Vitamins in Motion is an initiative to raise awareness of, and advocacy for, increased access to the…Vitamins in Motion is an initiative to raise awareness of, and advocacy for, increased access to the essential vitamins all people need to be healthy and well-nourished.
“Vitamins have the power to unlock human potential in both the developed and developing world,” said Dr. Manfred Eggersdorfer, senior vice president and head for nutritional science advocacy at DSM Nutritional Products. “DSM and Sight and Life are committed to putting Vitamins in Motion. Whether it’s discovering new scientific breakthroughs in the lab or building partnerships to deliver micronutrients to the world’s most vulnerable populations, we are on the front lines of the global fight against hidden hunger.”
According to DSM, hidden hunger exists globally, in both developing and developed countries. Some two billion people worldwide cannot access or afford enough nutritious food, and therefore live with a chronic shortage of vital micronutrients. Even in the wealthiest countries, said DSM, shifting patterns of diet and lifestyle are leading to poor nutrition, which is linked to rising rates of obesity and costly non-communicable diseases like diabetes, stroke and heart disease.
“Micronutrient interventions like vitamin supplementation and food fortification improve health, save lives and increase productivity,” said Dr. Klaus Kraemer, director of Sight and Life.”‘Vitamins in Motion’ aims to highlight this critical role vitamins play in overall nutrition and health, and calls for finding and implementing solutions to address the world’s vitamin deficiencies.”
DSM and Sight and Life have a long history of combating micronutrient deficiencies around the world and have a number of partnerships including with the UN World Food Program that has provided more than 15 million people with improved nutrition since 2007.
