Organic claims leave a sour taste when it comes to functional health, says study
Organic logos and claims generally have positive effects on consumers, but even the most positive su…Organic logos and claims generally have positive effects on consumers, but even the most positive supporter has negative inferences towards organic products when they are judged on functional health benefits, suggest researchers.
The study – published in Appetite – explores whether ethical food claims such as organic labelling schemes can in fact promote negative impressions, by investigating how various consumer groups, including those with strong pro- and anti-environment beliefs, perceive organic food products in a variety of situations and contexts.
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