Darden does Latin American restaurant deal
Darden Restaurants, Orlando, Florida, USA, has entered into an area development agreement with Inter…Darden Restaurants, Orlando, Florida, USA, has entered into an area development agreement with International Meal Company (IMC), São Paulo, Brazil, to develop and operate 57 restaurants under Darden's Red Lobster, Olive Garden and LongHorn Steakhouse names in Brazil, Colombia, the Dominican Republic and Panama.
"We're excited to bring our three category-leading brands to these countries," said Kim Lopdrup, senior vice president of Business Development for Darden. "Brazil's growing middle class and strong affinity for American brands makes it an attractive growth market for Darden. And IMC's focus in Brazil, Colombia, the Dominican Republic and Panama makes them the ideal partner for these markets."
IMC is Brazil's leading, multi-brand, quick casual restaurant company, with more than 350 company-owned restaurants and approximately 12,000 employees. It operates the Frango Assado and Viena flagship brands; which combined have almost 100 years in the market and are recognized by diners for their quality of food
and service.
"We are delighted to welcome Red Lobster, Olive Garden and LongHorn Steakhouse to our family," said IMC Chief Executive Officer Javier Gavilan. "We are constantly looking for the best brands around the world and Darden's fit perfectly with our idea of excellence."
