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Campbell‘s news CEO to reinvent its marketing and packaging
When Campbell Soup Co (CPB.N) was losing market share to private label brands and smaller competitor…
Rousselot appoints VP, global sales and marketing
Rousselot has appointed Sandor Noordermeer to vice president, global sales and marketing. Effective…
A dishonest burger marketing campaign
Jim Drouillard, professor of animal sciences and industry at Kansas State University, has developed…
Feature: Packaging, a silent salesman, is crucial in marketing of processed foods
Packaging plays a critical role in the marketing of processed foods. The main functions of the food…
Landgard sees potential in local marketing, packaging and E-Commerce
In 2014 the producers' cooperation Landgard has again and significantly improved its earnings. Accor…
Probiotics ban leads to marketing revolution
Manufacturers of all products, which have traditionally made health claims, will need to find clever…
Friesland Campina signs up to EU children marketing pledge
Dutch dairy giant FrieslandCampina has signed up to the EU Pledge – an initiative to change food and…