New consumer campaign for Kanzi apples
The new Kanzi apple season has started in Europe. Kanzi experienced good growing conditions in all p…The new Kanzi apple season has started in Europe. Kanzi experienced good growing conditions in all production regions, resulting in a high quality harvest. The brand, has established its corporate identity in the past 10 years and will even work harder than ever to stand out by differentiation to get the attention of the consumers.
'Seduce Life'
Kanzi launches the 2015-16 season with a new consumer campaign with a contemporary approach to today’s consumers: Kanzi 'Seduce Life'. Seduce Life communicates the taste experience of Kanzi. “We want the customers to know that buying Kanzi apples will give them the energy and spirit they need to be successful and happy. A juicy and delicious boost for a successful day.”, summarizes, Henry Müller, CEO of GKE NV.
Campaign 2015-16
The Kanzi website, with a new look & feel, was launched in September and new advertising materials like crunchy TVC’s and radio spots are ready for launch. The company plans to organize an engagement campaign in the Netherlands, Belgium and Germany, inviting consumers to give their opinion on Kanzi. A balanced media mix combined with tastings in supermarkets, experiential marketing activities, promotions and on– and offline advertising will further the 'Seduce Life' message.
Henry Müller concludes; “We want that the consumer recognises Kanzi as a modern and innovative brand with a high level of integrity, making outstanding apples that don’t just taste good but are ‘Fuelling your natural appetite for more’ and that will ‘Seduce Life’ for a moment. “