Chipotle expands shredded tofu test
The Chipotle Mexican Grill is expanding its test market for a new menu item called Sofritas to seven…The Chipotle Mexican Grill is expanding its test market for a new menu item called Sofritas to seven Bay Area stores. Sofritas are a vegetarian menu option that features shredded tofu, chipotle chilis, roasted poblanos and a blend of spices.
The Hodo Soy Beanery, Oakland, Calif., a processor of tofu and yuba, supplies the shredded tofu to Chipotle.
“We are changing the way people think about and eat fast food,” said Steve Ells, chairman and co-chief executive officer of Chipotle. “Sofritas is a very different menu item not just for Chipotle, but for any fast food or fast causal restaurant. It was really conceived with vegetarians and vegans in mind, but it’s so delicious that we believe it will have a broad appeal on taste alone.”
Sofritas will be available in burritos, tacos, burrito bowls and salads and may be combined with other ingredients, including white or brown cilantro-lime rice, pinto beans or vegetarian black beans, salsas and guacamole, and cheese or sour cream.
Chipotle had tested another vegetarian menu item, Garden Blend, but was never fully satisfied with it and instead began developing Sofritas. The company said that depending on results in the Bay Area, it may look to expand the test to other markets in the coming months.
