China: import fruit sales boost
Sales of premium fruit are growing rapidly in China. Popular are Red Delicious apples from the US, d…Sales of premium fruit are growing rapidly in China. Popular are Red Delicious apples from the US, durian from Thailand, Mexican avocados, Vietnamese dragon fruit and imported kiwifruit.
According to fruit importers, prices have risen 15%-20% in the past year. Prices of import fruit are currently approximately three times higher than prices of domestic varieties. Intensive media campaigns by big importers and special branding and packaging have boosted sales. Sales are especially strong during national holidays, when premium fruit in special gift packagings ae given away as gifts.