Ruffles Brand rolls out all dressed potato chips to US market
The Ruffles brand is bringing one of Canada’s biggest snacking successes and taste-bud titillating c…The Ruffles brand is bringing one of Canada’s biggest snacking successes and taste-bud titillating curiosities, Ruffles All Dressed potato chips, into the hands - and mouths - of ever-eager Americans for a limited time.
Ruffles All Dressed potato chips have a flavor and a name that are hard to describe. All Dressed in the U.S. could mean you have all your clothes on, but in Canada it means a delicious ridged potato chip unlike anything you've ever tasted.
Eating a handful of Ruffles All Dressed chips can fulfill the dream of every American who has ever been to - or wanted to go to - Canada. No, not to be a lumberjack. Or a hockey star. But to try this elusive flavor combination that leaves taste buds tingling.
Frito-Lay marketing senior director Dana Lawrence said: "You don't know quite what to expect when you put Ruffles All Dressed chips in your mouth.
"That's part of the charm and discovery. This is not a light and crispy chip. Ruffles All Dressed potato chips are for people looking for more - more ridges, more flavor, more fun."
Americans need wonder no more because the Ruffles brand today announced it is bringing an inspired version of its top-selling Canadian flavor - Ruffles All Dressed - to the U.S. Sadly, only for a limited time - September 14 - December 7.
Ruffles All Dressed flavor is the most popular Ruffles chip flavor in Canada. "To say Ruffles All Dressed has a cult following in Canada is like saying it sometimes snows there a little," said Lawrence.
It's as popular in Canada as top-selling Ruffles Cheddar and Sour Cream chips are in the U.S. For 15 years, it's been available only in Canada -- with confused American visitors constantly stumbling across it in convenience stores and supermarkets and wondering when it would make its way south.
The chip is particularly popular among young guys -- who tend to be connoisseurs of all things that crunch and munch. But even the savviest guys will have a hard time figuring out the mash-up that makes Ruffles All Dressed chips.
According to Lawrence, All Dressed is a tantalizing combination of the most popular flavors and tastes - salty, savory and sweet. Mixing them together into a hearty, ridged potato chip is what changes everything -- for the better.
Ruffles All Dressed chips are now available nationwide in two sizes -- a 2.6-oz. bag for a suggested retail price of $1.49 and a 7.75-oz bag for a suggested retail price of $3.49.