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ALDI implements tuna tracking initiative across canned tuna range

admin1 weeks ago (05-23)Marketing31
Discount supermarket ALDI has become the first retailer to implement a tuna tracking initiative acro…
Discount supALDIermarket ALDI has become the first retailer to implement a tuna tracking initiative across its entire canned tuna range.

As part of the supermarket’s mission to demonstrate best practice in sustainable fishing, consumers are now able to trace ALDI’s tinned tuna products right back through the supply chain to where the fish was initially caught.

Each canned tuna product will now display the Food and Agriculture Organisation of the United Nations (FAO) catchment area printed on its lid. Each shipment is certified by the caption, and the local authority, providing peace of mind that the fish has been caught from an area under strict governance.

A spokesperson for ALDI said that the initiative is part of the supermarket’s ongoing efforts to maintain full transparency on the source, and high quality of its products.

“As one of Australia’s leading retailers, we take our corporate responsibility seriously. The communities in which we operate are central to our success, so we continually look for ways to ensure our products and services are making a positive contribution to the lives of our customers and their communities.”

In addition to the businesses’ canned tuna initiative, ALDI is also committed to working towards having all wild caught fish sourced through sustainable and equitable methods by 2016, including Pole & Line caught and Fish Aggregating Device (FAD) free methods.

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