Budget food chain Lidl wins quality award with Deluxe range
The retailer won Own Brand Range of the Year for its Deluxe selection at the 2014 Oracle Retail Week…The retailer w
on Own Brand Range of the Year for its Deluxe selection at the 2014 Oracle Retail Week Awards.Judges said the range, which includes Three Fish Roast (£5.69 for 850g), Lobster (£5.99/ 350g) and Fennel Salami (£1.99/ 120g) successfully offered low-price, high-quality food. Lidl’s UK managing director Ronny Gottschlich said: “We are absolutely thrilled to win this coveted title. In 2013 Deluxe saw its most successful year ever with a record 217 lines.”
Chris Brook-Carter, the editor-in-chief of Retail Week, said: “Lidl and all the winners represent the new elite of UK retail.”