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Emmi Sales Driven By International Growth

admin1 weeks ago (05-23)Marketing30
Swiss milk processor Emmi AG's policy of acquire foreign company's has led to a surge in full years…
Swiss milk prEmmiocessor Emmi AG's policy of acquire foreign company's has led to a surge in full years sales for 2013.

The dairy products company increased its sales by 10.6% to €1.99 billion, which the company said was driven by the performance of its international brands.

A 26% increase in international sales to €1.18 billion means that international sales now account for 43.5% of the group's total.

And for the first time in five years, Swiss milk processor Emmi has experienced growth in its home market also. Emmi's market share grew 1.4% thanks to solid sales of the Good Day and Jogurtpur brands.

The company has said that it wants to raise the proportion of sales it generates internationally to 50% in order to offset declining dairy consumption in Switzerland. In 2012 international sales accounted for 38.2% of group sales and in 2013 this level rose to 43.5%.

The Lucernce-based company had organic growth of 1.4% which Swiss newspaper Verlag Finanz und Wirtschaft puts down to the strong growth of the Caffe Latte brand.

标签: milkEmmisales

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