UK: Ella's Kitchen launches online shopping platform

Ella's Kitchen has launched an e-commerce platform in the UK, enabling consumers to buy products dir…

Ella's Kitchen has launched an e-commerce platform in the UK, enabling consumers to buy products directly from the brand's website, ellaskitchen.com.

Ella's, the organic baby food business owned by Hain Celestial, will offer its entire ambient range for delivery from the end of the month. The Ella's Kitchen shopping pages have been optimised for mobile and tablet, the company said.

Paul Lindley, founder of Ella's Kitchen, said that the move would enable the group to capitalise on the growing trend for consumers to shop online. "With almost three quarters (73%) of Brits now shopping online, we are delighted to be offering parents the opportunity to stock up on great tasting, healthy food for their little ones via the website. We hope that making shopping easier for parents will help us in our mission to develop healthy eating habits that last a lifetime."