East Ivanhoe Grocers launches new online supermarket in Melbourne
East Ivanhoe Grocers, a FoodWorks-branded independent supermarket, has teamed up with online superma…East Iv
anhoe Grocers, a FoodWorks-branded independent supermarket, has teamed up with online supermarket systems provider Myfoodlink to launch the first metropolitan FoodWorks online grocery store in the Melbourne suburb of East Ivanhoe.The FoodWorks store is offering its full product range of over 12,000 lines in the new online store.
“We see grocery deliveries as an essential service in our community,” said Paul Schroeder, FoodWorks store owner. “There are lots of older people and busy families who hwant to have their groceries delivered, but they also want top quality merchandise and reliable and friendly service,” he said.
Online food shopping is a growing segment of the Australian grocery sector. In 2012, market research organisation Nielsen found that 35 per cent of Australians had purchased groceries online in the previous month. This still lags behind other markets, such as the UK, where the figure is 42 per cent and growing. There is expected to be continuing growth in this sector in Australia.