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Lidl plans to invest €500 million in Italy

admin1 weeks ago (05-23)Marketing19
Lidl is planning on investing €500 million on the growth and modernisation of its sales network in I…
Lidl is planning oLidln investing €500 million on the growth and modernisation of its sales network in Italy. They hope to stagger the investment, €100 million a year for five years.

The German chain will open 120 new stores (from 800 to 1,200 sq m) during this time frame - That's the equivalent of 24 a year and one every two weeks.

On 19 December, new stores in Rome (the 15th), Lamezia Terme, Bresso and in the province of Padua will open. Part of the investment will be used to update the 560 stores and provide them with new services.

"Our growth will continue at the same pace as in the past, also thanks to the success we had so far. The Italianisation of the supply is also helping, as 70% of the products are made in Italy also with some PDO and PGI ones," explained Luca Burgazzoli from Lidl Italia.

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