Citri&Co strengthens its position in Europe
Citri&Co has reached an agreement with Perales & Ferrer, a prominent European export compan…Citri&Co has reached an agreement with Perales & Ferrer, a prominent European export companies of fresh lemons, to join forces and provide an even better customer service through a more comprehensive portfolio of citrus fruits. This transaction continues to build the project launched by Miura in 2016, when it became a shareholder of Martinavarro and a year later integrated Río Tinto to create Citri&Co, a strong
European organic and conventional citrus group.
The transaction is part of Miura´s strategy to create a strong citrus group in Europe following the integration of Martinavarro in 2016 with the organic citrus leader Río Tinto in 2017 Citri&Co consolidates its position as the European citrus market leader, commercialising oranges, easy peelers and now lemons, with around 600,000 tons of citrus and total sales of over €400m.
The Perales family now joins the Martinavarro, Ballester and Garavilla families and, together with Miura and the management team, will contribute to the further development of Citri&Co, which as a result of this transaction will manage around 600,000 tons of citrus, 9 packing houses, over 8.000 hectares and a yearly turnover of €400m.
Perales & Ferrer, led by Joaquín Perales, will continue to be run independently and will build on the group´s core strengths by further developing its organic lemon specialties, ensuring the security of supply is managed under the Total Quality model and optimising logistic services with its clients.
Citri&Co will continue to pursue its strategy of developing new countries and expanding its product portfolio, while working on its sourcing diversification across the Northern and Southern hemispheres to guarantee top-quality products all year round.