Swedish potato and onion sales system in German supermarkets

The Swedish system Agripo that has become the standard way of selling root vegetables in Sweden has…

The Swedish system Agripo that has become the standard way of selling root vegetables in Sweden has now also been introduced in Germany. Especially the North of Germany was very interested. The system has been tested and can now be found in supermarkets such as Edeka, Real and Rewe.

Agripo is a system in which separate potatoes on pallets can be sold in a simple and appealing way. This spring, Swedish Butikskonsult presented Agripo at the EuroShop in Düsseldorf with the goal to introduce the product in Germany. The reactions were positive.

"The Agrpio system is the customary way of selling root vegetables in Sweden. We are of the opinion that it would be great if it would be used more and more outside of Sweden," says Johan Särefors, Head of Export at Butikskonsult.

Though the product was already developed in the '80s, it is still relevant today, because of its environmentally friendly qualities due to less need for transport, less waste and environmentally friendly packaging. Moreover, it is time-saving for supermarket employees because it is simpler to package and handle.

"We use the system to sell potatoes and onions and are very content with the result. The system has changed the way we work and has made the work more efficient," says Hendrik Süllau, manager of Edeka Süllau. "The clear display and the accessibility for customers have increased sales figures in all supermarkets that have switched to Agripo," says Johan Särefors, Head of Export at Butikskonsult.