Mystery Design rebrands range of chilled sauces in Sainsbury’s

The design agency created the bright new packaging, inspired by the vibrant Punjabi spices and the c…

The design agency created the bright new packaging, inspired by the vibrant Punjabi spices and the colourful tuk tuks of India’s buzzing cities.

The range is now packed in re-sealable tubs so consumers can enjoy each sauce across a number of days, in a variety of recipes, with the same full and punchy flavour.

Vini & Bal’s Vini Aujla said: “People love the taste of our cook-in curry sauces and with great distribution, widespread availability, new branding and improved tubs, we will be able to significantly increase the amount of consumers who can purchase and experience our product.”

Adam Montague, brand designer at Mystery Design, said the design “provides a nod to the journey the traditional sauce recipes have taken from India to the UK. Largely inspired by the 1960’s Bollywood scene, the bold typography further draws on the founders’ Indian heritage”.