Nature Valley Introduces Crunchy Bites

With sales currently growing ahead of the overall Healthier Biscuits category, Nature Valley is look…

With sales currently growing ahead of the overall Healthier Biscuits category, Nature Valley is looking to spearhead further growth by extending its cereal bars range into a new grazing occasion.

New Nature Valley Crunchy Bites are bite-sized pieces of its best-selling bars in a re-sealable grazing bag for snacking at the desk or at home.

Nature Valley Crunchy Bites are available from July in two flavours – Oats & Honey and Oats & Chocolate (RRP: £1.99).

The launch is in direct response to insight that revealed consumers enjoy cereal bars as a snack, but sometimes they don’t want to eat a whole bar.

By introducing bite sized pieces of cereal bars in a grazing bag format, Nature Valley offers consumers the flexibility to enjoy exactly as much as they want, when they want, throughout the day.

Paul White, Marketing Manager, Nature Valley, said:

“We’ve listened to our consumers and we understand they are snacking more frequently and looking for more flexible options.

“Our new Nature Valley Crunchy Bites directly meet consumers’ needs for a grazing format that they can dip into any time they are feeling peckish.

“The Nature Valley brand is currently growing faster than the overall Healthier Biscuits category and we are confident this launch has great sales potential, so we encourage retailers to stock up and really get behind it.”