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Givaudan launches TasteSolutions Richness

Givaudan has launched TasteSolutions Richness, which it describes as a new generation of flavours fo…
Givaudan has launched TasteSolutions Richness, which it describes as a new generation of flavours for the food manufacturing industry. The new technology includes a blend of taste and aroma components which are said to work together to provide an authentic flavour profile for consumers, and to offer a multi-layering of flavours beyond the traditional ingredients used in food service concepts, snacks and ready meals.

According to Givaudan, TasteSolutions Richness is a remarkable innovation in taste that brings the time dimension back to prepared foods – recreating the taste complexity from traditional cooking techniques achieved through slow cooking and multi-step cooking processes into a new flavour approach. These Richness flavours are claimed to allow for the creation of prepared foods that retain the balance and authenticity of home-cooked dishes while meeting today’s demand for convenience. The offering applies principally to chicken and beef and will be expanded to include other key areas such as cheese, dairy and vegetables.

“This new technology ushers in a revolution in Givaudan’s taste capabilities, going beyond aroma to redefining the taste dimension as part of the flavour design,” said Laith Wahbi, global product manager savoury taste at Givaudan. “In crafting a complex and multi-layered identity, we’re able to provide solutions that bring back the real taste experience at shelf.”


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