Del Monte's contest Sketchup extended till first week of October 2012

Del Monte, a leading processed food brand whose portfolio includes sauces, has extended the last dat…

Del Monte, a leading processed food brand whose portfolio includes sauces, has extended the last date of its popular contest, SKETCHUP – where food meets art – to the first week of October 2012.

This contest is meant to connect with consumers, enabling them to showcase interesting pieces of art drawn using Del Monte sauces – Tomato Ketchup, Zingo, Twango and Mustard Now.

Del Monte Tomato Ketchup is made from high quality tomato paste and blend of spices & natural fragrant oils. Wholesome, rich taste and flavor guaranteed.

Zingo is a sweet and spicy sauce offers the essence of Far Eastern taste. With a sweet blend of red chillies, red bell pepper, garlic and ginger, it's a delicious treat for all.

Twango is a tangy and fruity sauce which brings a twist to the tomato taste with a splash of the goodness of pineapple.

Mustard Now is an accompaniment to many classic vegetarian and non-vegetarian snacks and adds a daily kick of taste to your meals.

The chotu avatars of Zingo and Twango are new additions to its wide product portfolio. Now available for Rs 60, the 320g squeezy bottles are easy to carry anytime anywhere.

Speaking about the initiative, Yogesh Bellani, chief operating officer, FieldFresh Foods Pvt Ltd, said, “Innovation is the hallmark of our brand. Sketchup is a first of its kind initiative to innovatively engage with youth who are key influencers in the ketchup and sauces category. This is to unleash their imagination in a creative manner and bring them closer to brand Del Monte. The contest provides a platform to food lovers to blend their love for food with art in a fun-filled manner. We are delighted with the encouraging response and interest expressed by the participants across the country.”

As part of Del Monte’s key consumer connect initiatives, Sketchup started mid-August 2012. Earlier planned to run till the first week of September 2012, the contest dates have now been extended to the first week of October 2012 due to the overwhelming response of the participants. The contest entails freedom of expression through creating masterpieces using the different textures and colours of sauces. This platform has fostered a wide variety of artistic interpretations. The artwork entries featured highly imaginative designs, such as ketchup gardens, cartoon characters, etc. In addition to the online activity, Del Monte also encouraged participation among college students and leading creative outfits through on-ground outreach exercise.

The participants are invited to share their entries on www.facebook.com/Worldfoody, a destination for adventurous food lovers.