Nutrisystem launches health product range in US
Nutrisystem Everyday products, which have been designed to provide balanced nutrition, are available…Nutrisystem Everyday products, which have been designed to provide balanced nutrition, are available in bars, smoothies, bakery and breakfast items. According to the company, each product delivers low fat and calories, and is a good source of fiber and protein.
The products will be merchandised together in the weight loss/weight management aisle and are aimed at customers who are seeking to eat healthier.
Nutrisystem Everyday vice president and general manager Dianne Jacobs said the expansion into the retail channel is a natural progression given our strong consumer brand and reputation within the weight loss industry.
"We are very excited to debut our Nutrisystem Everyday products with Kroger. Our goal is to have broad distribution within all retail channels and with retailers who share our mission of bringing additional health and wellness options to consumers," Jacobs added.
The company plans to be fully national by 2013.
