Cargill to acquire Wipro's Sunflower Vanaspati Brand
Cargill has signed an agreement to acquire Wipro Ltd.’s flagship brand Sunflower Vanaspati, being ma…Cargill has signed an agreement to acquire Wipro Ltd.’s flagship brand Sunflower Vanaspati, being marketed in the hard fats category. Sunflower Vanaspati is a premium brand in state of Maharashtra, India, and the scope of the acquisition is limited only to the product brand.
The acquisition strengthens Cargill’s existing portfolio of leading edible oil and vanaspati brands and also expands its market reach in India’s palm oil and its derivatives, including vanaspati market. Apart from marketing its edible oil portfolio that includes brands, such as Nature Fresh, Sweekar and Gemini, Cargill already locally produces and markets Vanaspati under its brands Rath, NatureFresh Purita and Gemini.
"Acquiring Sunflower Vanaspati underscores Cargill's long-term commitment to growing our consumer food business in India. It is an excellent fit with our existing strong brand portfolio through which we serve a significant consumer base across the country," said Siraj Chaudhry, Chairman Cargill India.