Naturex launches top selling US slimming ingredient in Europe

Naturex has announced that Svetol, which it claims is the top-selling slimming ingredient in the US,…

Naturex has announced that Svetol, which it claims is the top-selling slimming ingredient in the US, is to become available in Europe.

Developed from decaffeinated green coffee bean extract, Svetol is said to be clinically proven to inhibit glucose-6-phosphatase and increase the rate of fat release from the adipose tissue. Naturex says that this is a unique mechanism that results in highly effective weight management. The ingredient is produced using Naturex’s proprietary extraction process, which is said to ensure a unique and specific profile of active molecules, in particular chlorogenic acids.

According to Naturex, Svetol has grown to become a phenomenon in North America, where it is now used in 100 co-branded products across the US and Canada.

“Svetol is a real success story for Naturex,” said Antoine Dauby, Naturex marketing director. “Even though it is an ingredient, it has managed to gain a very high level of recognition among consumers across North America. We’re confident Svetol presents a huge opportunity for companies in Europe, too.”