Fermented dairy market targeted by Chr. Hansen
Chr Hansen has introduced nu-trish Pro-K cultures to the fermented dairy market. They are said to co…Chr Hansen has introduced nu-trish Pro-K cultures to the fermented dairy market. They are said to contain a new proprietary probiotic strain of L. lactis which supports bone health through a natural high production of Vitamin K2.
According to the company, consumers all over the world are becoming increasingly aware of the importance of building and maintaining strong bones throughout their life, and are turning to dairy products to make sure they get the calcium and vitamins they need. The natural content of calcium and added vitamin D are the well-known duo for bone health benefit in dairy products, but that is not the whole story, said Chr. Hansen.
“It is well-known that calcium is vital for building bones and vitamin D helps to absorb the calcium in the blood stream,” said Sarita Bairoliya, global marketing manager at Chr. Hanse. “However, we also need to bind the calcium to the bones, and vitamin K is needed for this very important task. In fact vitamin K is very often referred to as the missing link, as it is responsible for incorporating calcium into the bone.”
Two new "ready-to-go" product concepts are available – a dairy drink and a light spoonable product to target the segments of active mature women and growing kids.
Concept packages consist of consumer insights, concept description, recipes, and production information - everything dairy producers need to reduce the time to market for their new launches, said the company.
“We believe this new concept has potential to offer functional dairy brands a real point of differentiation while staying entirely true to the natural value proposition which consumers expect from dairy products,” added Bairoliya. “Moreover, we take great pride in bringing added value to the very important topic of bone health.”
