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Saffron Road launches new Simmer Sauces flavors

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Saffron Road, a packaged food brand owned by American Halal, has added three new flavors to its rang…
Saffron Road, a packaged food brand owned by American Halal, has added three new flavors to its range of single-use Simmer Sauce pouches.

The new Simmer Sauces flavors include, Harissa - Made from piri piri, a red pepper from the Sahara, and infused with flavorful spices and herbs; Korean Stir Fry - Crafted with hints of pear and a touch of toasted sesame oil, it features true Korean gochugaru peppers; and Thai Red Curry - filled with ingredients ranging from galangal ginger to kaffir lime.

Saffron Road noted that the Simmer Sauces are all-natural and non-GMO Project Verified.

Commenting on the launch, American Halal chief executive officer Adnan Durrani said that the company has introduced easy-to-use and easy-to-store pouches in response to the market demand.

"Given these emerging trends and Saffron Road's mission of culinary excellence, we are very excited to be a leader in the category and to further champion our goal of bringing ethically and sustainably packaged food options to our consumers," added Durrani.

According to the company, the Simmer Sauces are packaged in pouches that require 500 gallons less fuel to transport and produce 14 times less landfill material than the typical glass sauce bottle, resulting in lower carbon footprint and more favorable environmental impact.

Saffron Road specializes in all-natural, halal packaged foods sold in major retail food stores across the US. Its products include ethnic-inspired frozen entrees, flavorful hors d'oeuvres, single-use simmer sauces, broths and savory snacks, a majority of which are gluten-free.

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