Arla Foods Ingredients reveals new brand platform
'Quality starts here’ has been developed around five cornerstones that underline Arla Foods Ingredie…'Quality starts here’ has been developed around five cornerstones that underline Arla Foods Ingredients’ quest to achieve the highest standards of product quality and service globally at all times:
• Dedicated experts who are focused on solving customers’ challenges
• Uniform high product quality, supported by strong traceability
• Innovative and customised solutions with a fast time-to-market
• Full commitment to protecting the environment
• Security of supply backed by adequate capacity, logistics and documentation
Henrik Andersen, CEO of Arla Foods Ingredients, commented: ”We recently launched our new growth strategy, and during the development of this we held a number of workshops with customers to find out what mattered most to them. Above all, their priority was the availability of ingredients at the correct quality. Our ‘Quality starts here’ platform sends a clear signal of our commitment to deliver quality within all parameters of the business relationship. Building on what has already made Arla Foods Ingredients a leading supplier of whey-based ingredient solutions, the aim is to cultivate our quality mindset further. Our ongoing project to build a state-of-the-art lactose plant in Denmark is just one example of this commitment.”
Arla Foods Ingredients’ new ‘Quality starts here’ brand platform will be unveiled at Food Ingredients Europe, which takes place at the Messe Frankfurt in Germany from 19-21 November 2013. Arla Foods Ingredients is exhibiting in Hall 8, Booth #C01.