BODYARMOR gives new look to SuperDrink

BODYARMOR Nutrition has unveiled BODYARMOR SuperDrink brand in new packaging and added Fruit Punch f…

BODYARMOR Nutrition has unveiled BODYARMOR SuperDrink brand in new packaging and added Fruit Punch flavor to the line up.

Fruit Punch is the sixth flavor in the BODYARMOR SuperDrink lineup, which includes Tropical Citrus, Strawberry Banana, Orange Mango, Blueberry Pomegranate and Raspberry Blueberry.

The packaging evolution incorporates athlete feedback to include an 'easy-open' top and a sleeker, more colorful design.

BODYARMOR SuperDrink founder and CEO Lance Collins said, "Our new 'easy-open' top helps consumers everywhere enjoy BODYARMOR's superior nutrition and hydration. The new packaging visuals will help the brand gain shelf prominence to attract consumers to the superior benefits inside the bottle."

SuperDrink has twice the electrolytes of the leading sports drink and is loaded with as much potassium as a banana, antioxidant vitamins A, C, and E and B, claims the company.