New sustainable sector resonates with ‘lost organic consumers’
UK-based Cert ID is the firm behind the Pro Terra standard – representative of environmentally…UK-based Cert ID is the firm behind the Pro Terra standard – representative of environmentally sustainable, socially responsible and non-GM soy.
Richard Werran, managing director of the certification company, has pegged ‘sustainable’ as a “whole new sector opening up” that will be driven and underpinned predominantly by efforts from ingredients manufacturers.
“In the current economic environment, those consumers who have stopped buying organic products are looking elsewhere but with the same core values and thoughts towards products,” Werran told FoodNavigator.com.
“A Pro Terra certified product resonates with these lost organic consumers,” he said.
Certified environmentally sustainable, socially responsible products is a whole new segment set to fill the “vacuum in the market” left by the dip in organics.
He added that Pro Terra brings together sustainability and non-GM for soy lecithin which is an important factor.
The buzz word
“Sustainable will be the buzz word for the next 10 years,” Werran said, but something that will become the norm by the end of this time-span.
This market potential will be driven by ingredients manufacturers, he said; “the powerhouse for development isn’t with product manufacturers, it’s coming from the ingredients sector.”
“Those more perceptive ingredients manufacturers will do better,” he added.
