Current location:home page > Marketing

McDonald's In China Sells Black and White Burger

admin2 days agoMarketing11
Isn't there a Seinfeld episode where Jerry proves that black and white foods just don't go well toge…
Black and white burger
Isn't there a Seinfeld episode where Jerry proves that black and white foods just don't go well together? I think it was the black-and-white cookie that did him in and made him puke for the first time in decades.

Now McDonald's in China, who probably don't watch the Seinfeld reruns as much as we do, have introduced a black and white burger. They are actually two separate burgers-- one with a black bun with white sesame seeds; the other a white bun with, you guessed it, black sesame seeds. The black burger reportedly contains black pepper sauce with chopped onions and the white one has a sweet and spicy flavor.

But according to a site called TheBeijinger there's an inside joke here that only Chinese people would get:

...a colleague informed us they're a play on a Chinese phrase: heibai liangdao tongchi (黑白两道通吃), which describes people who are so well-connected with both the government (that's the white side) and organized crime ("black society," as it's called in Chinese) that they can "eat from both sides." In other words, someone who has a foot in both camps.

Hmm. A Seinfeld connection would have been funnier.

Related articles

Grape prices have inexplicably started to fall too quickly in the Spanish market

The Spanish table grape campaign is ahead of schedule this year. After two weeks of good sales, pric…

At the time of selling, we don't know how much truth is there in statements reporting a higher deman

Everything points to this campaign being again "an unusual and, according to our customers, difficul…

At the time of selling, we don't know how much truth is there in statements reporting a higher deman

Everything points to this campaign being again "an unusual and, according to our customers, difficul…

UK food price drops trim inflation: Milk, cheese, eggs and fish biggest drivers

The UK is experiencing an unexpected decline in inflation, with the Consumer Prices Index (CPI) fall…

Demand for organic Lebanese apples and nuts exceeds supply

The Lebanese organic market has dropped since the latest crises, yet there are opportunities for org…

Reefer shipping to outpace growth of dry cargo trade

Seaborne reefer trade is on the brink of returning to growth in 2023, with volumes set to increase b…