RipeLock system now registered in France, Italy
The RipeLockTM Quality System, a fruit quality management system for bananas is now registered in Fr…The RipeLockTM Quality System, a fruit quality management system for bananas is now registered in France and Italy. The RipeLock Quality System is already registered for use in the United Kingdom, Belgium, the Netherlands, the United States and Canada.
As a result of this expansion, AgroFresh has extended the European team with a banana industry specialist who will support the industry adoption of this new technology.
The RipeLock Quality System combines a specially-engineered, laser micro-perforated RipeLock Modified Atmosphere Packaging (MAP) Bag with a unique 1-MCP formulation from AgroFresh, known for its highly effective SmartFreshSM technology. The system maximizes the marketable fruit life for brand owners and retailers and enhances the eating experience for consumers.
“Bananas using the RipeLock Quality System retain their bright yellow color, fresh taste and appealing look longer than traditionally ripened bananas,” said Howell. "This reduces the complexities of executing an ideal banana program, and allows retailers to consistently display the optimal color that consumers prefer."
Recent research out of the U.K. shows customers prefer bananas with RipeLock quality. In a comparative study, conducted by MMR Research Worldwide in February 2015, 160 participants evaluated taste, texture, color, freshness, ripeness and appearance – over a period of seven days. After the full observation period, the bananas treated with RipeLock led in all the stated categories. When asked “Which of the two bunches of bananas did you prefer?” 69 percent voted for the bananas treated with RipeLock.