Coles in new review of its product range and looking for new products

Coles is doing a review to match demand for product gaps being identified by Coles customers. Coles…

Coles is doing a review to match demand for product gaps being identified by Coles customers.

Coles says that a schedule has been drawn up to review what is on offer and it is seeking to improve its product availability, bringing in new and innovative products.

The decision to implement the review has followed supplier feedback requesting Coles to provide greater transparency, longer planning periods, earlier notification and greater certainty for range reviews.

Coles says that the feedback has been taken into consideration, and that the change will aim to create the transparency and certainty desired by its suppliers.

“By the end of 2017, Coles will have completed reviews for all of its categories, with most having completed annual reviews,” a Coles spokesperson said.

“A longer-term schedule for reviews has now been established until the end of 2017 and new dates will continually be built into the calendar.”

There are reports that the new products will also pick up on recent trends with organic and low-GI products for example getting more shelf space. The review is also expected to eliminate repetitions in product ranges.

Coles new General Manager Adam Stapleton is leading the new review. Stapleton was picked up by Coles from Myer in June 2014.

The review comes on the same day that competitor Woolworths announced that its CEO, Grant O’Brien, will be stepping down.