Eroski Launches Its Own Range Of Ready-To-Cook Fresh Meals
Spanish retailer Eroski has presented its latest innovation in private label, Faccile', its new own-…Spanish retai
ler Eroski has presented its latest innovation in private label, Faccile', its new own-brand which offers a variety of fresh produce that is "ready to cook".The new range is made up of 40 meat products – from deli meats, breaded skewers and meatballs, to barbecue beef, to chicken sauteed with vegetables, to turkey medallions with various sauces and dressings. The Eroski Faccile range will extend to fish and vegetable sections with 16 new varieties at the end of year.
“In recent years, consumers have a greater propensity to save, to cook and to eat at home. This innovative range, Faccile Eroski, offers everything needed to prepare a complete meal and offer your sauce or dressing without complications. It is a solution that saves time and money," says Ana Cuevas, commercial director of freshness at Eroski.
This range is available today in Eroski hypermarkets and supermarkets.