King & Prince unveils Lent promotion

King & Prince Seafood® has launched an aggressive Lenten rebate promotion that allows food servi…

King & Prince Seafood® has launched an aggressive Lenten rebate promotion that allows food service operators to menu a wide selection of seafood.

The rebate features a list of King & Prince’s products in three categories: Fish, Shrimp and Specialty Seafood.

Among the items included are Mrs. Friday’s® Coconut Breaded Shrimp, Mrs. Friday’s® Tavern Battered Fish, King & Prince® Lobster Sensations, and King & Prince’s® new Gourmet Seafood Crab Cakes.

The promotion encourages operators to test out different seafood categories on their menu. Depending on the quantity and variety of items ordered, operators can earn up to USD 500 (EUR 366).

“We see a unique chance for operators to turn occasional seafood diners into long-term seafood lovers,” said Mike Tigani, King & Prince director of marketing. “Our Lent promotion allows operators to menu high-quality seafood that will drive repeat business and generate profitability.”