Fruity beauty: Use of fruit in personal care products increases 10.7%
The use of fruit ingredients in beauty and personal care products is on the rise, says specialty ing…The use of fruit ingredients in beauty and personal care products is on the rise, says specialty ingredients supplier Cornelius. Fruit ingredients used in personal care products have more than doubled over the last five years, increasing from 5% in 2013 to 10.7% in 2017.
Kelly Shenton, Personal Care Business Manager at Cornelius, said: “As brands look to create products that appeal to health and wellness-focussed consumers, personal care and food will become more closely linked than ever, making this an emerging and important trend which manufacturers must take note of now.”
A number of brands are jumping on board the emerging trend of using food waste to create personal care products: 100% Pure, a natural and organic beauty brand from the US’s Silicon Valley, is using fruit dyes to colour its make-up products.
As well as topical beauty products, it is thought that the growing interest on beauty from within, by way of supplements, is also playing a role in the uptake of food ingredients.
Source: cosmeticsbusiness.com
