Hain Celestial revamps packaging of TERRA chips brand

Hain Celestial, a US-based organic and natural products maker, has revamped packaging of its TERRA b…

Hain Celestial, a US-based organic and natural products maker, has revamped packaging of its TERRA brand root vegetable chips.

Designed by brand agency CBX, the new packaging features classic black bag with dramatic food photography and a crisp architectural structure.

It also highlights the real root vegetables in each blend through the use of icons at the bottom of every bag.

TERRA vegetable chips are made from a wide range of root vegetables, including taro, kabocha squash, parsnip and beets.

TERRA Chips senior brand manager Sam Garfinkel said, "The root vegetables that go into TERRA® set it apart from ordinary chips.

"Our packaging refresh puts these vegetables center stage on every bag to remind consumers of the unique taste experience."

In January, the brand launched two new flavors, Tropical Blend and Exotic Potato Blend.