Avocados From Mexico aims to boost breakfast times sales
Avocados From Mexico plans to boost avocado sales during different parts of the day, like breakfast.…Avocados From Mexico plans to boost avocado sales during different parts of the day, like breakfast. Their brand market development director Stephanie Bazan talked with BrandChannel.com about its back-to-school campaign, the Avocado Breakfast Club, which aims to push these sales.
The brand partnered with Sesame Workshop and Elmo for brightly colored in-store displays, coupons, contests and other promotions to remind shoppers that avocados can be a healthy addition to kids’ breakfast meals before they head off to school.
Bazan talks about the strategy behind the breakfast push, in-store innovations to move avocados beyond the produce section and tying in with the Partnership for a Healthier America founded by Michelle Obama. She also talks about expanding a successful in-school program for Avocados from Mexico at primarily Hispanic-dominated schools to help educate kids about nutritious and healthy eating habits.
