Ian’s Natural Foods launched gluten-free breakfast pancrepes

Ian’s Natural Foods, Framingham, Mass., stepped up to the gluten-free plate yet again by introducing…

Ian’s Natural Foods, Framingham, Mass., stepped up to the gluten-free plate yet again by introducing new breakfast items, including French toast sticks, pancrepes (in Blueberry, Apple, Sausage and Strawberry varieties) and Original Pancakes. Each all-natural recipe is formulated without preservatives, artificial colors or flavors to deliver the rich taste and textures of a traditional family favorite—and yet is wheat, barley and/or rye free.

"Can you imagine going through life unable to eat pizza or onion rings or a chocolate chip cookie?" asks Chuck Marble, chief executive officer of Elevation Brands, LLC, parent company of the Ian's brand. "Imagine sitting down at the dinner table and everyone else gets to eat chicken tenders or fish sticks except you. By providing gluten-free alternatives to these and other family favorites, Ian's gives Celiac disease sufferers a chance to enjoy the same foods as everyone else."